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Rebecca

McQuigg

Rigal

consumer insights | cultural analysis | content creation | community cultivation

 
 
 
 
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About Me

Hello! I help businesses and organizations stay forward focused and relevant within targeted communities by providing consumer insights/foresights, market intelligence and brand/content/partnership strategy, based on research and cultural observation and analysis. I’ve been at it for nearly 15 years and have worked across media, entertainment and technology,  in house at leading agencies, on behalf of Fortune 500 companies, and independently as a consultant,  strategist , content creator/curator, and community cultivator. 

More recently, I have shifted my focus to work preferentially with organizations, and companies on initiatives to create positive change within communities and the world at large. I employ a project-focused philosophy centered on 4C's: creativity, community, cause and collaboration. You can access my full bio and work history  here

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services

 
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Consumer & Cultural Insights

 

I use qualitative research and analysis methodologies to identify and extract actionable insights and custom recommendations highly relevant to consumer facing brands and organizations that impact people and culture.

 
 
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Content Creation & Curation

 

I offer custom reporting, copywriting/editing, and content curation services rooted in research, observation and analysis of topical subjects and phenomena.

 
 
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Community Cultivation

 

I identify, recruit, and cultivate relationships with unique individuals, groups and organizations for research projects, events, panels, forums and activations.

 
 
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Strategy & Programming

 

I leverage research-based insights and observations to help brands and organizations ideate and execute creative strategies, partnerships, and programming initiatives (i.e. IRL and digital events and activations)

 

companies & clients

 

I have worked for and with a unique cross-section of industry leading, fortune 500 companies, dynamic start-ups, agencies and media companies, including:

 
 
 
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Others include: Women Online, Maker City LA, Bottlenose, Brand Central, Trendera, HBO, LA Times, Nestle, Samsung, Nike, Adidas, Planned Parenthood, Hillary for America, Honda, Sephora, FOX, Paramount, and The Heart Series.

 
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You can find samples of my professional work here. For a more personal perspective, visit kindher.co, a blog concerning thoughts, observations and musings about being kinder, better, and brighter to myself, to others, and to the world around me.

 

join my mailing list

 

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